Bed bugs cost the U.S. hospitality industry over $5 billion annually in lost revenue, legal liability, and reputation damage. A single confirmed sighting can trigger negative reviews that suppress bookings for months.

Conventional neurotoxic pesticides are losing the war. Pyrethroid resistance in Cimex lectularius now exceeds 80% in major metro areas — properties are paying more for sprays the bugs already survive.

Applied Science Labs built VA88 to break that cycle. A mechanical-kill formula that kills bed bugs on contact through physical cuticle disruption — not neurochemistry. Because no nerve pathway is targeted, there's no known way for bed bugs to develop resistance.