Bed bugs cost the U.S. hospitality industry over $5 billion annually in lost revenue, legal liability, and reputation damage. A single confirmed sighting can trigger negative reviews that suppress bookings for months.

Conventional neurotoxic pesticides are losing the war. Pyrethroid resistance in Cimex lectularius now exceeds 80% in major metro areas. Properties are paying more for treatments that work less — while exposing guests and staff to synthetic chemicals linked to neurological harm.

Applied Science Labs built VA88 to end this cycle. A mechanical-kill formulation that eliminates bed bugs through physical cuticle disruption — not neurochemistry. Zero resistance is possible because zero neurochemical pathways are targeted.